In the span of three months, Honkai: Star Rail made over $500 million for HoYoVerse worldwide. The game only came out on April 26, 2023, and HoYoVerse reported that by July, Honkai: Star Rail had earned over $500 million. This makes it one of the fastest-earning mobile games in 2023, and it continues to rise up the leaderboards. [Thanks, Famitsu!]
According to data from Sensor Tower, the biggest market for Honkai: Star Rail is in China. 38% of the game’s earnings come from there. As for other countries, 25% of sales come from Japan, 13% from the US, 7% from South Korea, and 4% from Taiwan. How much money it makes continues to increase from month to month. Not only is it due to strong banner characters, but players likely spent more when they decided they would play the game long-term.
Image via Sensor Tower
Honkai: Star Rail’s success also appears if you look at miHoYo’s shares. Sensor Tower’s data shows that 90% of HoYoVerse’s money came from Genshin Impact from January 1 to April 25, 2023. Then, between April 26 to July 31, 2023, Genshin Impact sales only accounted for 32% of revenue compared to Honkai: Star Rail’s 64%.
When Jing Yuan’s banner launched in May 2023, Chinese netizens broke HoYoVerse’s top-up center temporarily as they were swiping their credit cards too much. Since Jing Yuan, the five-star characters have been powerful units in the meta (Luocha), as well as popular characters for either their design or personality (Blade and Kafka).
Honkai: Star Rail is readily available on mobile devices and Windows PC. PS4 and PS5 versions are in development.
