In North America Idea Factory is synonymous with strategy RPG thanks to NIS America and Atlus. However, Generation of Chaos and Spectral Souls only make up a portion of their income. Idea Factory also publishes visual novels and romantic adventure games in Japan. Capturing the moe market is the next logical step (in their eyes?) and they plan to do this with Osouji Sentai Clean Keeper where you use waggle control to scrub down a house.
It isn’t exactly clear how players will clean the house, but the flash animation might be a clue. Let’s see a girl is sweeping away pastel dirt with a giant pig, then another girl comes in with a broom and at the end a nurse jabs the logo with a giant syringe. OK!