Imageepoch’s CEO, Ryoei Mikage, keeps a close watch on the Internet. Starting when his first game came out Luminous Arc, Mikage made a daily habit of browsing blogs to check fan reactions. Was his title "kusoge?" (That’s Japanese for crap game.) Mikage wanted to know so he perused blogs and comments.
Inside Games asked how many hours he spent checking sites. Mikage answered between two to three hours per day. Usually, Mikage returns home from work between 2 – 3AM. From there, until about 4 – 5AM, Mikage scans blogs and now Twitter for comments. Thanks to this, Mikage says, he has a lack of sleep everyday.
Mikage believes reading these comments is important. They’re a source of motivation and not knowing what interests consumers is truly a scary situation for a company, according to Mikage.