In Phantasy Star Portable 2 you can equip a Famitsu magazine as a shield. Seriously. This isn’t an ordinary issue from a convenience store, it’s the Iron Wall of Famitsu.
Time your block right and you blind your enemy with Famitsu’s logo.
The Famitsu shield is one of many product placement deals Sega made for Phantasy Star Portable 2. Some, like the Evangelion costumes, fit. Others like the Pizza Hut stand are just hilarious. official Star Portable 2 blog mentions more game magazine partnerships. What’s next? The Legendary Dengeki Sword?