Lucasfilm registered a bunch of domain names like starwars1313.com, sw1313.com, and 1313starwars.com last week. While there is some speculation about a possible Star Wars film, the Star Wars 1313 trademark is tied to video games.
On May 1, Lucasfilm filed a Star Wars 1313 trademark with the USPTO, which was released on the website late Saturday night. The trademark is for use with video game software, computer game software, books containing puzzles and games, action figures, on-line entertainment services for computer and video games, and online social network services.
The Star Wars 1313 trademark classification is not for films or TV shows.
Lucasfilm filed a similar trademark back in 2006 for The Force Unleashed, which was developed into a video game.
Earlier this year, Lucasarts was hiring an online game specialist that would, according to the company, "revolutionize the industry." The Star Wars 1313 trademark covers online services and social networking services, which fits the job description. One of the job requirements was first party certification for Sony and Microsoft, which suggests the project is for consoles.