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In contrast to the Japanese Xbox 360 ads, which are designed to appeal to the “core gamer” and increase brand awareness Nintendo’s DS ads are geared towards non-traditional gamers. The Animal Crossing DS ad has a young woman talking about her day as an Animal Crossing villager. The Otono no Golf (True Swing Golf) ad has a business man concentrating on the perfect swing. Perhaps the most diverse ad is for Daredemo Asobi Taisen, a DS title that is a mix of 40 table games. In this ad you have people from all ages (yes including senior citizens) chanting out their favorite game in the package.
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Will this strategy pay off for Nintendo?
