Lawson Will Sell NieR Automata Merchandise in a New Campaign

Lawson will release NieR Automata cookies and merchandise for a limited time in Japan. There is also new promotional art of this campaign, featuring 2B and 9S bearing the signature stripes of the convenience store chain. It will start from March 21, 2023. [Thanks, Game Watch!]

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You will be able to get clear files of 2B and 9S in their Lawson-inspired uniforms as well. Since this is technically a collaboration with Ver1.1a, which is the anime adaptation of the game, it uses the anime versions rather than the 3D models. You will also be able to buy American Soft cookies (700 JPY) featuring 2B on the bag. These cookies contain NieR Automata stickers. Purchasing items that are part of the campaign will get you the clear files and are available while supplies last.

There will also be a lottery to commemorate the NieR Automata anime. It will cost 800 JPY per turn, which is about $6. The A Prize is an art holder and the B prize is a figure of 2B. This figure uses her design from the game and not the Lawson version with the stripes.

The NieR Automata campaign at Lawson will start from March 21, 2023. You can watch the anime adaptation of the game on Crunchyroll. NieR Automata is available as a game on the PS4, PS5, Windows PC, and Nintendo Switch.

Related: How Many Episodes Will Nier Automata ver1 1a Have? on Attack of the Fanboy


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.