Sony announced LeBron James will behind a PlayStation 5 cover and Dualsense controller. Both pieces of limited edition merchandise will be sold as part of the new PlayStation Playmakers initiative. There’s no launch window for the items yet beyond “later in 2023.” There are also no prices set. However, a Dualsense controller typically costs $74.99-79.99 when they have more embellished designs. A cover for the console tends to usually cost $54.99.
Here’s how it works. Both the PlayStation 5 cover and Dualsense controller feature designs overseen by James. Both the cover and controller are embellished with the words “Nothing is given. Everything is earned.” On the controller, you can see the words and phrases “chosen ones.” “build,” “uplift,” “empower,” and “I promise” on the right side of the controller. There are also crowns and the PlayStation action button icons appearing throughout the device.
This isn’t the only time James ended up connected to a PlayStation property, as he also ended up in a PS4 and PS5 game commercial. He and his son, alongside Ben Stiller and John Travolta and their children, showed up in a God of War Ragnarok ad.
The LeBron James PlayStation 5 cover and Dualsense controller will both appear in 2023.