Star Ocean may not be Dragon Quest or Final Fantasy, but it is an established Square Enix franchise. Microsoft seems content about that and are giving Star Ocean: The Last Hope a big marketing push.
Causeway Bay is one of Hong Kong’s busiest and most crowded shopping districts. Before metro passengers hit the stores and splurge on luxury handbags they are greeted by wall to wall Star Ocean 4 advertisements on the escalator ride up. This promotion doesn’t look like it came cheap either since it involves multiple LCD monitors playing a silent Star Ocean: The Last Hope trailer. I think this could be the biggest in your face promotion for a Star Ocean game to date.
Images courtesy of Square Enix. Photo credit Spencer/Siliconera.