Let’s Visit Square Enix’s Tokyo Store And See Sephiroth


Square Enix has a shop in Tokyo where you can buy all kinds of Square Enix stuff and see Sephiroth sleeping in the floor. For those of you planning on visiting Japan, the address is 4-31-8 Yoyogi, Shibuya-ku. Oh, and you actually want to take a train to Shinjuku, not Shibuya, to get there.




Assuming you’re taking the Yamanote line or another JR train, leave Shinjuku station from the South entrance. Turn right and start walking on Koshu Kaido. If you pass the Odakyu railway you’re going in the correct direction.



A better landmark is the giant First Kitchen clock. You’ll pass this after walking for three minutes, if you’re going in the fight direction. Keep walking straight, it takes about 15 minutes to get there. When you see a glass pyramid on your left, cross the street. Yeah, I know this doesn’t look like a shopping area, but you’re almost there. When you see the intersection with “13” and “20” walk under the bridge. The Square Enix character goods store is at the next building, which also has Gameloft’s offices.


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Alright! We’ve arrived!

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There’s a lot of Dragon Quest stuff here, like an inflatable slime tower and Hawaiian slime t-shirts.

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Of course, Square Enix has Final Fantasy items, too, like a 25th anniversary Chocobo and a 26,000 yen ($331) Aerith statue. Not too many Kingdom Hearts souvenirs in comparison, though.


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Here’s Sephiroth slumbering in the Character Goods store until Square Enix needs him for another Final Fantasy VII game.



The upstairs level also has a collection of Final Fantasy and Kingdom Hearts jewelry. For professionals, there are Shinra Electric Power Company business card holders and lanyards.

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Wait! Is that Nathan Drake, Ryu, Batman, and Commander Shephard? Yes. Square Enix makes figures for other companies under their Play Arts Kai line.

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Even Lord of Vermilion has a tiny section in their character goods store.


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Did you do a double take when you saw Call of Duty: Modern Warfare 3? That’s not a mistake. Square Enix publishes Activision’s titles in Japan.



Siliconera Staff
Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious camel.