Levis uses Tetris to shill denim

Causeway Bay in Hong Kong is the home of a Namco arcade and thousands of shoppers. The place is busy and bright with giant TVs flickering news from above. Just how do you attract a crowd?

A cosmetics store has three young women wearing angel wings who pass samples out to patrons.

Levis posts Tetris pieces on their window display. Effective? For me, yes.