Levis uses Tetris to shill denim



Causeway Bay in Hong Kong is the home of a Namco arcade and thousands of shoppers. The place is busy and bright with giant TVs flickering news from above. Just how do you attract a crowd?


A cosmetics store has three young women wearing angel wings who pass samples out to patrons.


Levis posts Tetris pieces on their window display. Effective? For me, yes.

Siliconera Staff
Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious camel.