The Idolm@ster has huge following in Japan, a group that is willing to spend plenty of extra money buying items through microtransactions. Namco Bandai and Microsoft came up with the perfect promotion for Idolm@ster Live For You, collectable cards preloaded with 3500 Microsoft Points ($43.75). Each one costs 5,250 yen ($49), but you’re not paying extra for the limited edition Idolm@ster branded card. Microsoft Points cards traditionally cost a little extra in Japan.
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