A couple years ago, Squaresoft tied up with Coca Cola and created a Final Fantasy IX commercial. Collectors snapped up Final Fantasy figurines bundled with bottles of Coke too. Recently, Square Enix has been working closely with beverage maker Suntory. They made the Final Fantasy potions, after all.
On July 24, bottles of Pepsi Nex (essentially, Pepsi Zero for Japan) will include a collectable Dragon Quest X monster. Classic creatures like the Slime and Dracky are available alongside new monsters for Waking of the Five Tribes. Collect all sixteen if you’re in Japan.