While toys already started appearing for the Super Mario Bros Movie, Lush cosmetics announced it will also sell items like a bath bomb, body wash, soap, and body spray. The company opened up its official landing page for the products ahead of their March 24, 2023 debut. However, people who use the Lush app can already begin getting the various items. As of 9:30am ET on March 23, 2023, it seemed the products were already sold out in the app. [Thanks, Vooks!]
All of the initial Super Mario Bros Movie Lush items tend to be items to help people clean up like soap. Some of the items were already announced. For example, there will be shower gels based on both Mario and Luigi. Bars of soap shaped like a Gold Coin will appear. Lush also offers a line of shower jellies, and there will be ones inspired by Bowser and Princess Peach. There is also a Super Mario question block bath bomb that will contain a random soap that looks like a power-up, like a Fire Flower, inside after dissolving in the bath. The most expensive item will be a body spray perfume inspired by Princess Peach.
This sort of collaboration isn’t uncommon. For example, Nintendo and ColourPop had a line of Animal Crossing: New Horizons makeup.
The Lush Super Mario Bros Movie items will appear online and in-stores on March 24, 2023, and the film will appear in theaters on April 5, 2023.