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Marvelous Entertainment’s Video Game Division Makes Money


imageMarvelous Entertainment’s strategy of slowing down paid off. This quarter (April 1, 2010 to June 30, 2010) their video game division booked a profit.

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Marvelous made 71 million yen ($830,000) during this segment, a huge change from last year where Marvelous lost 131 million yen ($1.5 million). Sales were down sharply, though, 55% compared to the same period. Marvelous only released a Hitman Reborn game, No More Heroes: Heroes’ Paradise, and Ikki Tousen: Xross Impact in Japan this quarter. Rising Star Games, which contributed to earnings in past quarters, now work with Marvelous under a licensing agreement.


Reduced overhead and advertising spending were attributed to this quarter’s positive results. While the profit was mainly from expense cuts, Marvelous is at least back in the black.

Siliconera Staff
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