Before you stepped inside Tokyo Game Show, there was a giant ad for The Evil Within aka Psycho Break in Japan sponsored by Microsoft. The game is about to launch in Japan and Microsoft is running a crossover promotion for it.
If you purchase The Evil Within and an Xbox One console at the same time you’ll get a 5,000 yen discount. Note that this doesn’t exactly cover the price of The Evil Within since it retails for 7,300 yen on PlayStation 4 and Xbox One. Sony plans on selling limited edition The Evil Within PlayStation 4 consoles in Japan.
The campaign will run between October 23 to November 12. Perhaps, those Xbox One Day One editions are still around which include Titanfall, Kinect Sports Rivals, and Dance Central Spotlight in Japan.