Dark Souls II looks like it has a sizable marketing budget. Namco Bandai plastered Dark Souls II advertisments all over E3 and made a live action trailer to promote the game. I don’t think FromSoftware has ever gotten this much promotional support, so that’s great for the Tokyo based developer.
FromSoftware worked a number of companies to bring their titles to the West. Agetec handled early games like Shadow Tower, Evergrace, and Armored Core. Activision picked up Lost Kingdoms and Sega partnered with FromSoftware release Armored Core 4 in the West plus to create Chromehounds.
For awhile it seemed like Ubisoft was FromSoftware’s main partner since they picked up Armored Core for Answer and Enchanted Arms. Then Atlus stepped in for Demon Souls and 3D Dot Game Heroes. Now, Namco Bandai is handling all of FromSoftware’s releases and they’re getting a well-deserved push.