Natsume President & CEO Hiro Maekawa Shares A Special New Year’s Message

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Natsume president and CEO Hiro Maekawa shared a special New Year’s message for the fans on the company’s official Facebook page with some talk about the company’s beginning and Harvest Moon.


Here’s the full message:


Happy New Year to our Worldwide Fans!

The year 2017 was a very special and memorable year for us.
It was the 20th Anniversary of our Harvest Moon franchise.

Taking this opportunity, I would like to share my unforgettable memory about the birth of Harvest Moon with all our loyal Harvest Moon fans.

It was 1996 when I first came across an unknown farming simulation game for the SNES. I played the game, and found it very unique and heartwarming, something I had never seen before. My instinct told me that this niche game might have great potential to grow in America, given that America is a large farming country. At the same time, I felt a sense of nostalgia about the game, since I was born and spent my childhood in the countryside of Japan.

At that time, I was a newcomer to the video game industry, and I did not know much about the U.S. video game market. So, I decided to check with my associates in the industry to see what they thought about this game. To my shock, all the comments I got were extremely negative! Basically, they said that the game was very boring, there was no excitement, and there would be no market for this type of bland game in the U.S. All the negative comments were understandable in hindsight due to the fact there was no such video game genre as “Farming Simulations” at that time.

However, it was my strong intuition that this non-violent, family-oriented game could have a big potential to resonate with fans in this country. Based on this belief, I decided to release, this game and named it Harvest Moon. And this is how Harvest Moon was born twenty years ago!

In celebration of Harvest Moon’s 20th Anniversary, we have developed a new Harvest Moon title, Harvest Moon: Light of Hope. It is the first Harvest Moon title to be multi-platform, as it is for PC (Steam), Nintendo Switch, and Sony PlayStation 4.

The PC version of Harvest Moon: Light of Hope was released for Steam in November, and we are very happy with its sales performance thus far. Harvest Moon: Light of Hope for the Switch and PS4 are scheduled to be released early this year, both physical and download.

Thanks to the continued support by loyal Harvest Moon fans worldwide, this once-unknown farming simulation game has grown to be one of the best-known family-oriented franchises for gamers of all ages! We sincerely appreciate all those loyal fans for their continued support.

We have several other exciting titles coming this year in addition to Harvest Moon: Light of Hope for Switch and PlayStation 4, so please stay tuned!

Our company mission for the past 23 years has always been, and will continue to be, to “Make Everyone Happy” with exciting, interactive entertainment software for the entire family. At Natsume, “Everyone” means all of our customers, Natsume employees, and all of the people we work with, such as our development partners, our distribution partner, retailers, financial institutions, media, and all of the people who are directly or indirectly connected with Natsume and our products.

We at Natsume are committed to continuing our corporate mission to “Make Everyone Happy,” and we would appreciate your continued support.

Wishing “Everyone” a very happy, healthy, and wonderful New Year!

Hiro Maekawa
President & CEO Natsume Inc.

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Gamer, avid hockey fan, and firm believer in the heart of the cards.