New Bring Arts Cloud Strife Figure Includes NFTs

Bring Arts Cloud Strife

As promised by its President, Square Enix has stepped a bit further into its plans to explore NFTs, cryptocurrency, and blockchain-related technologies. While the company previously sold NFTs of relatively obscure properties like Million Arthur, the newest move incorporates one of its most beloved brands: Final Fantasy. A new figure, the Bring Arts Cloud Strife, includes NFTs with every purchase.

Debuting on the Square Enix store, Bring Arts Cloud Strife is a new Final Fantasy VII-based action figure. Unlike other Cloud Strife figures, this new Bring Arts Cloud Strife is directly patterned after the character’s appearance in Final Fantasy VII. Cloud’s face and hair have a more anime-like appearance and simpler shapes. His clothes are brighter, and the accessories chunkier than the more realistically-sized version seen in FFVII Remake.

Check out some pictures of the figure in the gallery.

As a value-add for cryptocurrency enthusiasts (and a value-subtract for crypto skeptics), all purchases of the figure include an NFT-based “digital certificate of authenticity”. This certificate is a token registered on a blockchain operated by Enjin, a service partnering with Square Enix to create NFT collectibles based on Final Fantasy. A more expensive “Digital Plus” version of the figure includes two NFTs: The certificate, and a “digital version of the figure”. Buyers will need a special app that gives them an Enjin-managed cryptocurrency “wallet”. Given the volatility of pretty much every blockchain product, Square Enix’s product page for the figure includes a warning that buyers may lose access to both NFTs in the event that Enjin disappears.

The Bring Arts Cloud Strife figure isn’t the first time a physical product has been paired with an NFT. In June, American car maker Chevrolet attempted to auction off an NFT of the Corvette Z06 that also came with a “free” actual car in the same color. The auction closed with zero bids.

Bring Arts Cloud Strife is available for pre-order with an expected November 2023 release date. The standard figure (with 1 NFT) costs $129.99 USD. The “digital plus” edition (with 2 NFTs) costs $159.99 USD.

Josh Tolentino
About The Author
Josh Tolentino is Senior Staff Writer at Siliconera. He previously helped run Japanator, prior to its merger with Siliconera. He's also got bylines at Destructoid, GameCritics, The Escapist, and far too many posts on Twitter.