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New Sanrio Anniversary Plush Wear Crowns

New Sanrio Anniversary Plush Wear Crowns
Image via Sanrio and Sega

Sega and Sanrio announced more plush to celebrate certain mascots’ 20th and 50th anniversaries, which means new stuffed animals of Kuromi, My Melody, and the Little Twin Stars Kiki and Lala. All of them will appear in Japanese arcades starting on November 21, 2025. There’s no word yet on if or when we could see them worldwide, though they do sometimes show up on online storefronts like Amazon.

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All four items in this collection feature the same chibi design and matching accessories. Each character has a gold crown on their head. My Melody and Lala both have pink ribbons around their necks, while Kuromi and Kiki wear blue ones around theirs. They are all about three and a half inches tall. As the Little Twin Stars and My Melody were both created in 1975, these are in honor of their 50th birthdays. Kuromi is the youngest character at 20, as she debuted in 2005.

Here’s how all four of the Kuromi, My Melody, and Little Twin Stars Kiki and Lala anniversary plush will look:

While we haven’t seen as much anniversary merchandise and events for the two Little Twin Stars characters, lots of things tied to Kuromi and My Melody appeared. There are tons of new plush. Watches were sold. There was even a new stop-motion animated series on Netflix called My Melody & Kuromi.

The anniversary plush of Kuromi, My Melody, and the Little Twin Stars Kiki and Lala will debut in Japanese arcades starting on November 21, 2025, and we don’t know if Sanrio and Sega will make them available worldwide. 

Jenni Lada
About The Author
Jenni is Editor-in-Chief at Siliconera and has been playing games since getting access to her parents' Intellivision as a toddler. She continues to play on every possible platform and loves all of the systems she owns. (These include a PS4, Switch, Xbox One, WonderSwan Color and even a Vectrex!) You may have also seen her work at GamerTell, Cheat Code Central, Michibiku and PlayStation LifeStyle.