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The Sanrio and Yu-Gi-Oh collaboration has moved on to the next series in the franchise with a Yu-Gi-Oh GX collection of merchandise. Advance sales for Sanrio and Yu-Gi-Oh GX goods are available until July 6, 2025, and they will officially come out in physical locations on August 8, 2025.
The collection features six human characters drawn in a cute chibi style and more pastel colors, and nine Sanrio mascots dressed up like signature monsters from GX. Sanrio did something similar for the first Yu-Gi-Oh crossover campaign. The human characters you can get are: Judai (Jaden), Manjoume (Chazz), Johan (Jesse), Asuka (Alexis), Ed, and Ryo (Zane). As for the monster and mascot combinations, we have:
- Badtzmaru x Cyber End Dragon
- Cinnamoroll x Mokey Mokey
- Hangyodon x Neo-Spacian Aqua Dolphin
- Hello Kitty x Elemental Hero Flame Wingman
- Keroppi x Winged Kuriboh
- Kuromi x Yubel
- My Melody x Crystal Beast Ruby Carbuncle
- Pochacco x Elemental Hero Neos
- Pompompurin x Ojama Yellow
Goods include the usual line-up. You can purchase pin badges, stickers, acrylic keychains, memo pads, and a mug. Currently, the merchandise is only available via the online Sanrio Store or KC Store. You can also still get stuff from the first collaboration.
2025 marks the 20th anniversary of Yu-Gi-Oh GX. The remastered version of the anime started airing in April 2025, and the milestone has renewed interest in the series. Earlier in 2025, a pop-up shop opened, selling goods like T-shirts and more.
Yu-Gi-Oh GX is available to watch on Crunchyroll. The Sanrio and Yu-Gi-Oh GX merchandise is available for online advance sales until July 6, 2025. Then, they’ll appear in physical locations from August 8, 2025.
