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Nintendo marketing maxims: Wii and DS


You may perceive your Nintendo DS as a handheld system where you can hop online and play Mario Kart DS against the world, but Nintendo has a slightly different outlook on what the DS is. During Nintendo’s 67th Financial Results Briefing, Satoru Iwata (president of Nintendo) mentioned the Nintendo DS "should not be considered simply a gaming machine.” Instead Nintendo has a new idea for the DS as seen in one of the slides from the presentation.


Nintendo has been pushing the concept of enrichment with the DS with the Touch Generations series of software like Brain Age and English Training. Third party publishers like Square-Enix (DS Style) and Electronic Arts (sake and wine guides) are publishing software with a similar concept too. Do you think this is a good idea for the DS? Or is it better as a touch screen gaming system?


Past the break is another slide from the briefing with Nintendo’s concept for the Wii.


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