Nintendo marketing maxims: Wii and DS

You may perceive your Nintendo DS as a handheld system where you can hop online and play Mario Kart DS against the world, but Nintendo has a slightly different outlook on what the DS is. During Nintendo’s 67th Financial Results Briefing, Satoru Iwata (president of Nintendo) mentioned the Nintendo DS "should not be considered simply a gaming machine.” Instead Nintendo has a new idea for the DS as seen in one of the slides from the presentation.

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Nintendo has been pushing the concept of enrichment with the DS with the Touch Generations series of software like Brain Age and English Training. Third party publishers like Square-Enix (DS Style) and Electronic Arts (sake and wine guides) are publishing software with a similar concept too. Do you think this is a good idea for the DS? Or is it better as a touch screen gaming system?

 

Past the break is another slide from the briefing with Nintendo’s concept for the Wii.

 


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