NIS America spreads their wings to the casual crowd

Remember yesterday’s announcement about Puchi Puchi Virus? It’s not going to be the only casual game from NIS America. They have a new localization team handling the title and a new orange logo with wings to distinguish their casual games from their usual titles.

Haru Akenaga, the president of NIS America, explains the decision, “our core audience will remain the same, but we will also appeal to the information rich yet time poor casual gamers with unique and distinctive titles.”

What do you think? Is it good for NIS America to attract a new crowd? A second audience acts as a safety of sorts and it provides NIS America with another source of income so they can take risks on other games. Or are you worried that the lure of an easy casual gaming buck is going to shift their resources towards more quirky puzzle games and less tactical games?