Last year, E3 attendees walking to the Staples Center saw this scene.
This year, Deus Ex: Human Revolution is getting a lion(heart)’s share of Square Enix’s marketing budget. A bunch of Deus Ex: Human Revolution ads are outside LA Live, right where Club Nokia is and across the street from the show.
Square Enix’s public relations team shared the photo over Twitter. Seems like Square Enix is billing Deus Ex: Human Revolution as their next blockbuster.