NOA President: "DSi Pre-Orders Stronger Than Any Console"

The Nintendo DSi sold a lot of units in Japan during its holiday season launch. While it’s way too early to tell if it will do the same here, Nintendo of America President Reggie Fils-Aime has high hopes for DSi sales.

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In an interview with CNBC Fils-Aime says, “All of our retailers are out pre-selling this right now. What they are telling us is the pre-sales for this device are stronger than they ever seen. Stronger than the DS Lite, stronger than any console they’ve sold, including our own Wii console. The consumer reaction has been very strong because they see the benefit in the added attributes we offer.”

 

The “added attributes” Fils-Aime mentioned in the interview are tools for creativity on the go (i.e. the cameras) and the DSi shop.

 


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