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Atlus and Sega published the first information batch of merchandise and collaboration events to celebrate the 30th anniversary of the Persona series. After revealing the information firsthand on a YouTube stream, Atlus also compiled it on the series’ official website and anniversary webpage.
One of the main highlights is the new collection of merchandise featuring the logos and protagonists of the mainline Persona entries. Pre-orders for these items are immediately available via Atlus D Shop on Kadokawa Store. People can expect the actual items to be available for shipping around late April 2026.
Atlus will also work with Bandai to launch a Persona 5 Royal Ichiban Kuji lottery on January 31, 2026, as well as Sanrio to open a crossover merchandise pop-up store in Shibuya from January 30 to February 8, 2026. Another pop-up store selling Persona 30th anniversary merchandise will also open at Daimaru department stores in Tokyo and Osaka around the first half of March 2026.
The stream also revealed several major events. The 30th Anniversary Persona Symphonic Concert will take place in Tokyo and Kyoto on April 11, 18, 30, and May 1, 2026. A Persona 3 Reload collaboration theme will also appear at Round 1 amusement facilities across Japan from January 30 to May 6, 2026.
The festiveness will not only take place in Japan. Atlus and Sega have also set up an Asian English website where they revealed a Persona 5 Royal-themed cafe set to appear at Aniplus in Singapore from January 9 to March 5, 2026. The series’ anniversary celebrations will also be part of the Sega Atlus Festival at Mall of Indonesia in Jakarta on February 7-8, 2026.
The 30th anniversary of the Persona series will formally fall on September 30, 2026. The series’ inaugural title, Revelations: Persona, came out first for PlayStation in Japan on September 30, 1996.
