The Pokemon Center has been regularly rolling out new Pikachu Celebration plushes, stuff toys originally released month-by-month in Pokemon Centers in Japan. There’s a bit of a delay involved, which is why the July 2015 design is showing up in the online store now. Summer Festival Pikachu, originally Omatsuri Pikachu, is now available.
The Summer Festival Pikachu is decked out in clothing people would normally wear to a Japanese festival. He has a nejirihachimaki headband, a twisted headband made out of two sorts of cloth, and wears a happi, like members of a festival team participating in events would wear. He also carries a fan with a silhouette of his face on it, to keep himself cool.
The Summer Festival Pikachu is 4.38” wide and 7.75” tall. He’s currently available for $17.99.