The Pokémon Company and Insert Coin have collaborated to create an exclusive line of apparel just in time for fall. Characters other than Pikachu that will be featured include Charmander, Jigglypuff, Magicarp, and Snorlax.
Fashionable fans and collectors in the U.K. who are eager to get their hands on the Pokemon x Insert Coin merchandise will get the first chance to shop the new line at a pop-up shop in London’s Old Truman Brewery. Some 20th anniversary items will also be available for purchase. Photo opportunities with Pikachu are expected to be happening throughout the day. The shop opens on August 25 and remains in business until August 30.
Per the press release, “Products will only be available in-store whilst stocks last. The initial run of products will be limited in availability to the Pokémon x Insert Coin store and will be sold on a first come, first served basis – before appearing on www.insertcoinclothing.com later this year.”
Insert Coin is known for creating limited-edition clothing for gamers in the U.K., including apparel featuring Persona 4 Golden.