The Pokémon Company announced their 2015 retail revenue results for brand licensing through License! Global, which reveals that the company has achieved $2.1 billion in retail revenue in 2015. [Via NeoGAF.]
While it doesn’t come as a surprise, The Walt Disney Company took first place with $52.5 billion in total revenue sales of licensed products. Not too far down the list is The Pokémon Company at #29 with $2.1 billion in total retail sales of licensed products, including the video games, trading card game, anime, and pretty much all-things Pokémon.
Here’s more from the License! Global report:
The Pokémon 20th anniversary kicked off with the brand’s first ever Pokémon Super Bowl ad during Super Bowl 50, which was viewed by more than 110 million people during the game and watched more than 26 million times on YouTube. The spot encourages fans to Train On. Four Mythical Pokémon video game character distribution events will take place at participating GameStop locations throughout 2016, with one being distributed quarterly. TOMY International, Pokémon’s master toy licensee, has also created special Mythical Pokémon figures and plush to celebrate 20 years of Pokémon. Pokémon TCG fans can celebrate 20 years of Pokémon with the Pokémon TCG: Generations expansion. Highly anticipated Pokémon video games launch in 2016, including the fast-action fighting game for the Wii U, Pokkén Tournament, which launched in March. Also, the seventh generation of Pokémon video games, Pokémon Sun and Pokémon Moon,will launch in time for holiday season for the Nintendo 3DS family systems.