Once again, there will be a tie-in drink with a Final Fantasy game. There will be a Pxl Final Fantasy XVI Eikon Elixir energy drink. The official press release noted it will be sold in Sweden starting on June 21, 2023. Apparently a single can will be 20kr, while The Pxl Shop is selling a case of 24 for 449kr.
Apparently, the Pxl Final Fantasy XVI Eikon Elixir energy drink will taste like blueberry and raspberry. It will feature B6, caffeine, magnesium, and zinc. The can features both Clive and Ifrit on it. Also, there will be a QR code on the back that can be scanned to be directed to the upcoming demo.
Here’s a closer look at the can, as well as the in-store marketing that will feature Clive and Joshua.
This is an incredibly common kind of tie-in for a Final Fantasy game. For example, Jones Soda did something similar for Final Fantasy XV. There was a Wiz’s Energizing Elixir sold at launch. (It was basically orange soda.) There are also such things in Japan. Suntory sold a Final Fantasy VII: 10th Anniversary Potion.
Final Fantasy XVI will come to the PlayStation 5 on June 22, 2023. There is a six-month exclusivity period. The Pxl Final Fantasy XVI Eikon Elixir energy drink will show up in stores in Sweden on June 21, 2023.