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Sanrio will release merchandise of its characters dressed up as monsters from Yu-Gi-Oh 5D’s, specifically six dragons from the series. You can also get merchandise of the main Yu-Gi-Oh characters in the Sanrio art style. These follow previous items that paired up characters from the original series with mascots. The items are all available for pre-order right now, and they’ll come out some time between late March and early April 2026 in Japan. Pre-orders will close on January 27, 2026.
There are six different Sanrio characters and Yu-Gi-Oh 5D’s monsters mash-ups, and they’re based on the main dragons from the anime. They are:
- Badtz-Maru x Black-Winged Dragon
- Cinnamoroll x Stardust Dragon
- Hello Kitty x Red Dragon Archfiend
- Little Twin Star Kiki x Power Tool Dragon
- Little Twin Star Lala x Ancient Fairy Dragon
- My Melody x Black Rose Dragon
There are four different kinds of merchandise from this crossover. The items include:
- Accessory box: 880円 (~$5.50)
- Acrylic miniature stands: 990円 (~$6.20)
- Holographic can badges: 660円 (~$4.20)
- Holographic stickers: 495円 (~$3.10)
Here’s how the items look:
The human characters you can get for merchandise are Yusei, Jack, Crow, and Aki. For every 2,200円 (~$14) you spend on the Sanrio merchandise at the KC Store, you can get a free illustration card. This includes cards of the 5D’s characters, as well as cards of Zexal characters (Yuma, Astral, Shark, Kaito, IV). You’ll receive a random card, so you can’t choose your favorite.
Previously, Sanrio collaborated with Konami to release mascot versions of iconic Yu-Gi-Oh monsters. You could also get them as Happy Meal toys from McDonald’s. Previous mash-ups included Hello Kitty as Dark Magician and Keroppi as Kuriboh.
The Sanrio Yu-Gi-Oh 5D’s merchandise will come out in Spring 2026.
