Sanrio is collaborating with the ongoing Expo 2025 event in Japan, showing mascots dressed up like the Myaku-Myaku character and hanging out on a boat of takoyaki. You can buy official licensed goods of these characters.
You can purchase merchandise of Hello Kitty, Cinnamoroll, Pompompurin, Hangyodon, My Melody, Kuromi, and Pochacco. All of them are wearing a little hood that resembles Myakumyaku, as well as a blue bodysuit. They’re sitting on takoyaki, which is a popular street food in Osaka and a source of regional pride. Here are the goods you can buy, including prices:
- Acrylic keychain: 880 JPY
- Ballpoint pen with acrylic charm: 880 JPY
- Clear file: 550 JPY
- Miniature towel: 660 JPY
- Pin: 660 JPY
- Polyresin magnet: 1100 JPY (will appear from early August 2025)
- Pouch: 1100 JPY
- Souvenir bag: 1760 JPY (available from early August 2025)
- Sticker: 550 JPY
As a note, you can only find the goods within Shin-Osaka station. You’ll have to go to the official Osaka-Kansai Expo store.
Myaku-Myaku is a yuru-chara and mascot for the Expo. Fans have described it as “creepy but cute” and it’s popular both in real-life and on social media. Some have wore cosplay of Myaku-Myaku to events like Comiket, and others jokingly refer to it as Myaku-Myaku-sama and treat it like some sort of deity.
The Sanrio and Myaku-Myaku goods are available for purchase via the official Expo store in Shin-Osaka station. More merchandise will appear from early August 2025.
Published: Jun 18, 2025 09:00 am