Sega Plans To Revive Major IPs And Challenge New Ones, Expand And Obtain IPs For PC



Sega shared their “Road to 2020” presentation, alongside their recent financial results, which gives us a better idea on the company’s plans to expand and obtain new IPs with the goal of making “global hits.”


First and foremost, this is what Sega has summarized for their Digital Games/Packaged Games plans:




Fairly straightforward stuff from Sega, along with the mention of restructuring business structures, including organization, to achieve the strategies mentioned above.


Now, in order to create these “global hits” Sega has broken up their plans into three parts, which you can check out below:



And more on future organization structure, which gives us an idea of what kind of titles are considered Sega’s big sellers across its studios around the globe, as well as development devices and publishing structure:




And finally, Sega split the major points by field, between the digital and packaged game fields.



Digital Game Field


  • Create titles that will become global hits
  • Establish digital marketing business
  • Expand overseas publishing business
  • Maintain profits through long-term operation of exisiting titles
  • Develop next-generation titles


Packaged Game Field


  • Expand existing IPs and obtain new IPs for North American and European PC games
  • Build revenue base by being entrusted with outsourced development
  • Challenge for new IPs
  • Revival of major IPs
  • Effective utilization of development engines


To learn more about Sega’s performance in the fiscal year ended March 31, 2017, check out our previous report for the latest on the company’s financial results.

Gamer, avid hockey fan, and firm believer in the heart of the cards.