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Sega has revealed that it is working with Seiko to produce and release new watches in a collaboration to celebrate Sega’s 65th anniversary, which fell in June 2025. The new watches will appear in October 2026.
The watches will be available in two color models: Black and Silver. Both models will have the same tax-inclusive price tag of ¥71,500 (~$457).
Each watch will come with a battery that is expected to last for around three years. The watches will also have up to 10 bar of water resistance, enhanced for daily use.
Here are the sample images showing the new watches, along with their boxes:
Pre-orders for both watches are immediately available via Sega Store Online on Kadokawa Store. But even though the site has a WorldShopping widget, both watches are still made unavailable to order legally from outside Japan.
Sega and Seiko had also previously collaborated for the former’s 60th anniversary in 2020. The newer 65th anniversary watches will have different designs from the previous ones. Even though Sega revealed the new watches later in February 2026, it technically still falls in the 65th anniversary year until Sega formally reaches its 66th year in June 2026.
The Sega 65th Anniversary Seiko collaboration watches will be available in Japan in early October 2026.
