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Sega announced it will open a Sega Store Tokyo storefront in the Shibuya Parco department store. People can find it at 15-1 Udagawacho in Shibuya-ku, Tokyo, and it is on the sixth floor. It will open on July 18, 2025. People will be able to visit every day between 10am and 9pm JST. An English language website is also open for it.
As expected from a dedicated storefront, Sega Store Tokyo will sell both general items based on the company’s games and properties and exclusive items. The website featured sections looking at Hatsune Miku: Colorful Stage, Love and Berry, Metaphor: ReFantazio, Persona, Puyo Puyo, Sonic the Hedgehog, and Yakuza merchandise. Some of the items included acrylic standees, shirts, and plush toys. Among the exclusives shown was a Sonic the Hedgehog x Kosuke Kawamura plush, which is available in three different varieties.
Here’s how those stuffed toys look:
There’s also a promotional video showing the store off.
This is one of multiple new stores opening in Tokyo. A Dragon Ball one is on the way and will also sell exclusive merchandise. There’s no exact release date for that storefront just yet.
The Sega Store Tokyo opens in Tokyo, Japan on July 18, 2025.
