Primaniacs revealed that it will run a new Gundam Series Fragrance Shop in Diver City Tokyo Plaza temporarily in late September 2025. It will sell numerous perfumes based on characters from multiple Gundam titles, with Iron-Blooded Orphans and GQuuuuuuX newly joining the list in 2025.
The brand has previously released perfumes based on characters from The Witch From Mercury in 2023. It also revealed more perfumes themed after Gundam Wing and SEED Freedom sometime in between. With the new additions of Iron-Blooded Orphans and GQuuuuuuX, there will be a total of 37 character perfumes available.
All 37 perfumes will have the same tax-inclusive individual price tag of 7,920 yen (~$53.75). Each bottle will come with a perfumed card featuring the same character. Primaniacs will also sell stickers based on each perfume bottle at 880 yen (~$5.99) apiece exclusively at the pop-up store.
The full character list from each title is as follows:
- Gundam Wing: Heero Yuy, Duo Maxwell, Trowa Barton, Quatre Raberba Winner, Chang Wufei, and Relena Peacecraft
- Gundam SEED Freedom: Kira Yamato, Lacus Clyne, Athrun Zala, Cagalli Yula Athha, Shinn Asuka, Lunamaria Hawke, Orphee Lam Tao, Yzak Jule, Murrue Ramius, Mu La Flaga, and Dearka Elthman
- The Witch From Mercury: Suletta Mercury, Miorine Rembran, Guel Jeturk, Elan Ceres, Shaddiq Zenelli, Nika Nanaura, Chuatury “Chuchu” Panlunch, Lauda Neill, and Elan Ceres #5
- Iron-Blooded Orphans: Mikazuki Augus, Orga Itsuka, Eugene Sevenstark, Akihiro Altland, Norba Shino, and Yamagi Gilmerton
- Gundam GQuuuuuuX: Amate “Machu” Yuzuriha, Nyaan, Shuji Ito, Challia Bull, and Xavier Olivette
The Gundam Series Fragrance Shop in Diver City Tokyo Plaza will be available on the 2nd floor of the mall from September 18 to 29, 2025.