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SNK Apologizes for Cheeky SNK Allstar Ad

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SNK All Stars Ad Terry Bogard

SNK released a statement apologizing for an SNK Allstar ad on October 28, 2020. The ad in question shows Terry Bogard slapping the behinds of three female characters, Blue Mary, Mai Shiranui, and Kula Diamond. For those unfamiliar with The King of Fighters, Kula Diamond, is underage and 14 years old during the events of the fighting game.

Following backlash online, SNK made a statement distancing itself from the short web commercial. The company explained that its licensing partner created the ad without its approval for the mobile game. The company made the following statement on its official Twitter account:

After making rounds on the internet, fans raised complaints regarding the SNK Allstar ad. Many criticized its depiction of Terry, saying it’s out-of-character for the “legendary hungry wolf.” Terry is one of the main protagonists of the Fatal Fury and The King of Fighters series, and he’s known as a cheerful, friendly, and charismatic everyman. In addition, some fans criticized the ad for its cheap attempt at marketing.

Twitter user Fighting-Games Daily still has the original video uploaded here:

SNK Allstar is available now on Android and Apple iOS devices.

Oni Dino
Oni Dino is a Japanese-English translator, localization editor, and podcaster. He has several video game credits and regularly translates columns from Masahiro Sakurai and Shigeru Miyamoto. When not knee-deep in a JRPG and wishing games had more environmental story-telling, he's attending industry events and interviewing creative auteurs to share their stories.