People who purchase the Sonic the Hedgehog plush online can get him as part of a $35 web-exclusive bundle. This gives you an already stuffed Sonic, a Gold Ring that can be strapped to his hand, and a 4×6” print of Sonic holding a stuffed bear. The Gold Ring and print are only available via this offer, though Sonic will be sold in-stores. For an additional $7, people can add a Sonic the Hedgehog 3 Special Stage Background Music sound to the toy.
The Tails is available as a pre-stuffed, $15 toy. You can not add the sound to it.
Previous Build-a-Bear video game collaborations include Pikachu and Eevee stuffed toys.