Sony brings Sony cameras to Afrika

Afrika is a photojournalism game and Sony sells cameras. Guess what kind of cameras Eric can choose from in Afrika? Eric is the dude with the beanie in the backseat of a Suzuki Jimny. Yeah, there’s more product placement in Afrika. With these marketing tie-ins I’m surprised that Sony hasn’t announced the game for other regions outside of Asia. The importing route is always an option, but Afrika is text heavy. The game gives out missions by e-mail with specific settings and animals you need to capture in a photo. These instructions are in Japanese and are likely to be a potential headache for importers who are not familiar with the language.

Images courtesy of Sony Computer Entertainment.