One of Square Enix’s goals is to strengthen their long list of intellectual properties. The publisher mentioned this during an investor’s presentation with a vague list of franchise names. This quarter’s financial results presentation has more information than colorful circles.
Recommended Videos
Square Enix has a two pronged strategy. First, they want to strengthen existing IPs with reboots. As examples, Square Enix listed Lara Croft and the Guardian of Light, Front Mission Evolved, The 3rd Birthday, Deus Ex, and Dungeon Siege in this group.
Additionally, Square Enix wants to continue to build new brands. Nier, Mindjack, and Gun Loco were in this group. "Starting up new IPs has been extremely difficult," Yoichi Wada, CEO of Square Enix, commented.
Siliconera is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission.Ā Learn more about our Affiliate Policy
Published: Nov 8, 2010 12:26 pm