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Square Enix Plans On Using Reboots To Strengthen Existing IP

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    image One of Square Enix’s goals is to strengthen their long list of intellectual properties. The publisher mentioned this during an investor’s presentation with a vague list of franchise names. This quarter’s financial results presentation has more information than colorful circles.

     

    Square Enix has a two pronged strategy. First, they want to strengthen existing IPs with reboots. As examples, Square Enix listed Lara Croft and the Guardian of Light, Front Mission Evolved, The 3rd Birthday, Deus Ex, and Dungeon Siege in this group.

     

    Additionally, Square Enix wants to continue to build new brands. Nier, Mindjack, and Gun Loco were in this group. "Starting up new IPs has been extremely difficult," Yoichi Wada, CEO of Square Enix, commented.

    Siliconera Staff
    Sometimes we'll publish a story as a group. You'll find collaborative stories and some housekeeping announcements under this mysterious camel.

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