Square Enix has announced that it will produce and sell new Kingdom Hearts and Final Fantasy merchandise tailored for pets. The company has also set up a webpage for the new SQEX Pets brand that will cover these items.
The company will create products for pets modeled after its popular game franchises. The lineup will launch with items for pets based on Dragon Quest, Final Fantasy VII , and Kingdom Hearts. Tetsuya Nomura also joins the project by supervising the Final Fantasy and Kingdom Hearts-themed item designs. He also drew a new logo for the Final Fantasy & Pets brand that features Final Fantasy VII‘s Cait Sith and Red XIII.
Here are the sample images for some of the pet products Square Enix is working on. Although all of the images shown so far only feature dogs, the company gave assurance in its press release that it will also release products for cats.
In addition, Square Enix also revealed that it is attending the 13th Interpets Asia Pacific trade fair at Tokyo Big Sight. Although the event begins on April 4, 2024, the first day is limited to business people.
The public will be able to enter the venue on April 5-7, 2024, from 10 AM to 5 PM JST. Square Enix’s booth will feature samples of the above products and two photo booths where visitors can take pictures with their pets. The company will also sell other merchandise ranging from stationery to plushes.
Although Square Enix has revealed the new SQEX Pets merchandise line, it has yet to announce the release window for these products. The company even added a fine print on the webpage that depending on the development progress, these items may not be actually sold.
