In Japan, Nintendo has sets of eShop cards that double as photo AR cards. The Super Mario Bros. set will be released in North America starting on May 28 at Target.
There are three cards in the set – Mario, Princess Peach, and the Goomba. Each cards has a value of $10 in Nintendo eShop credit. This is different from Japan where the Goomba was 1,000 yen ($10), Mario was 2,000 yen ($20), and Princess Peach was 3,000 yen ($30).
When you scan a card with the Photos with Mario application on 3DS a character will pop out of the card similar to the other AR cards bundled with the system. If you combine cards they may interact with each other as seen above.