From July 1 to 31, 2025, Baskin Robbins in Japan will have a Super Mario campaign. During this time, you can purchase limited edition flavors of ice cream and drinks that draw inspiration from famous Super Mario characters.
You can watch the trailer for the Super Ice Cream Summer campaign here:
The limited edition flavor is the Super Mario Fruits Summer Sorbet, which has the same color scheme as the eponymous plumber. As for the taste, it’s an apple and grape sorbet with “bubble candy,” which has a bubble-like coating and light crunchy texture. Cups featuring Mario and his friends are available. There will be two different types of sundaes, too. You can get a single in a Question Block or a double in a Yoshi-themed cup. Luigi and Boo also have their own themed item. You can get a Crush Soda that uses apple and muscat grape flavors, and includes nata de coco.
Aside from exclusive flavors, you can also get Mario box sets. There’s one that features Toad and lets you bring home eight cups of ice cream. This box also includes a cooling towel that has Toad’s pattern, as well as his friends. It comes with a carrying case that has a carabiner, so it’s useful for when you’re going outside in the summer. Finally, there are two kinds of ice cream cakes you can get. One heavily features Yoshi, while the other one has the whole main cast of characters.
This is the third time that Baskin Robbins held a Super Mario campaign. The first collaboration was in 2023 and the second was in 2024. It’s practically a summer tradition at this point.
The Baskin Robbins Super Mario collaboration will run in Japan from July 1 to 31, 2025.
Published: Jun 27, 2025 10:00 am