The physical copies of Super Mario Maker include an idea booklet that gives people ideas of things they can create within the game. It won’t be a bonus limited to copies purchased in stores, however. People who purchase it digitally from the eShop can get the idea booklet as well.
Copies of Super Mario Maker bought from the eShop will have information on how to get the idea booklet on its receipt. When the game is released on September 11, they can download a copy of it to enjoy.
Super Mario Maker is in the eShop right now for $59.99. Purchasing now allows a shopper to pre-load the game onto their Wii U, so it can immediately be accessed on launch day.