Less creepy, more cute.

The Hatsune Miku figure of the Snow Miku variant with Sanrio character Kuromi is closer to being ready for its debut.

During Pride Month 2025, the Hello Kitty Island Adventure Paper Parade event returned with new clothing and furniture.

The full June and July 2025 US schedule for the Hello Kitty Cafe Truck is here, and we know the merchandise and food ...

The new goods will be available for purchase physically and online in Japan in August 2025.

No Kaito or Meiko clothing, though.

You can be a literal Sanrio butthead if you want.

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.

There will be a collection of Sanrio and Chiikawa character merchandise sold in June in Japan, and a number of plush are included.

The Under the Sea Celebration is back in all versions of Hello Kitty Island Adventure, and update 2.6 debuted on Apple Arcade.

ANA Sanrio characters merchandise is on the way, but we'll only see the items in stores in Japan.

Cotton Candy Cinnamoroll, Cupcake Kuromi, Chocolate Chip Pochacco, and Donut Pompompurin plush join Build-a-Bear Sanrio stuffed animals.

You can get a Seiko watch or one from Sunflame Watch Gallery.

The latest new Sanrio game is a match-3 title called Hello Kitty Friends Match, and it features 10 mascots.

The top three in this year's poll are all dogs, and Pompompurin is crushing it.