By 
Target and The Pokemon Company International announced an array of different types of merchandise based on the characters and series, with Pop Tarts, Caboodles cases, Trapper Keeper binders, and Lip Smackers lipsticks included to celebrate the 30th anniversary. These will start appearing on May 2, 2026 if you shop in-store. If you buy online, they’ll appear on May 3, 2026. The official site for the promotion is already live, and it also promised a second run of additional products on June 6, 2026.
In many of these situations, it seems these are tie-in Pokemon products from major brands and companies that are limited to Target. Some are more generic store-brand items, such as the clothing, water bottles, and stickers. The Pokemon Lip Smackers options are a $4.99 Peach Spark Pikachu rolly lip gloss and an eight pack collection of glosses with Pikachu, Bulbasaur, Charmander, Squirtle, Eevee, Mew, Jigglypuff, and Ditto on them for $11.99. NatureWell confirmed a line of perfumes that are $9.99 each, and these include Bulbasaur Green Crush, Butterfree Flutterpop Fizz, Charmander Mango Blaze, Jigglypuff Peachmallow Dreams, Pikachu Pineapple Spark, and Splash Berry Squirtle. There are two types of Caboodles cases, with one being a smaller $17.99 model with Poke Balls on the front and the other being a larger Poke Ball variant for $24.99.
When it comes to the Pokemon Trapper Keeper designs, there are both binders and notebooks available. The binders are $16.99 each, while the notebooks are $2.99. The characters represented here are Arcanine, Charizard, Gengar, and Mewtwo with Mew. However, Charizard only appears on notebooks.
There are two other food-based tie-ins with the Target Pokemon event joining the Pop Tarts. First, the Pop Tarts themselves are $3.99 per pack. These are vanilla cupcake-flavored and have sprinkles on them. However, there are no Pokemon designs or colors to the actual pastry. Likewise, the Sour Patch Kids Pokemon gummies only have the characters on the package and are still shaped like watermelon slices as usual. That’s $4.89. However the Pirate’s Booty aged white cheddar rice and corn puffs multipack is $10.59 and does include snacks shaped like Pikachu’s head.
Here’s how all the items will look:
The new Pokemon merchandise will show up in Target stores on May 2, 2026, followed by an online release on May 3, 2026.
