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Target will change its Price Match Guarantee policy, adjusting it so it will not match deals at other stores like Amazon, Best Buy, Meijer, Walmart, and other retailers. While the official site hasn’t changed yet, statements to outlets like Bloomberg and a notice shared on the subreddit for the store by user Jawwaad127 confirmed it takes effect on July 28, 2025.
On the Target subreddit, the photo of the statement claimed the move to stop the Price Match Guarantee from applying to stores like Amazon, Best Buy, and Walmart is designed “to reflect guest feedback.” Prior to cut-off date, someone could bring in an official ad or price on another store’s website, and show it to an employee. It would then be matched. So someone wouldn’t need to order online and could get the item there instead.
The official notice also claimed “most price matches happen within Target.” It clarified that if someone goes to the official store app or website and sees a different, lower price, then the in-store item will be sold for that. Bloomberg’s report involving a company spokesperson had the employee make the same claim. So there will still be a sort of price matching, but won’t offer the same sorts of deals shoppers previously enjoyed.
While Target is being more restrictive, there is one store that sells games and electronics and isn’t. Best Buy also offers a price match guarantee that involves competitor stores. The caveat there is that it only applies to “qualified competitors” like Amazon, Apple, Costco, Home Depot, Lowe’s, Microcenter, Target, and Walmart. Home Depot and Lowe’s also offer price matching.
Target will change its price match guarantee policy on July 28, 2025.
