There will be new Pokemon apparel from The North Face brand for kids in Japan. The kids-sized jackets will have a monochromatic Pikachu image and a case shaped after the franchise staple Poke Balls.
The jackets will appear with a price tag of ¥10,890 (~$86) and two colors—yellow and black. Each jacket will come with a randomly-colored case modeled after the Poke Ball, Great Ball, Ultra Ball, or Master Ball. The store will also sell a kids-size hat at ¥6,380 (~$50), although the latter does not have any additional bonuses.
The items will be available for sale on five different days—Friday, April 29, 2022, and every Saturday in May 2022. However, there will be many restrictions to making the purchase. Only Japanese residents with a Goldwin Members account can apply for a chance to win an entry ticket to the physical store. If they do win, they must come in person to Play Earth Park Popup Store at Tokyo Midtown on the designated day and hour. Each visitor can only buy a jacket and a hat, but the store will not let them reserve a specific color.
These new items will bring more entries into The North Face’s collaboration with Pokemon. The brand had previously worked with Gucci to release virtual avatar items for the mobile game Pokemon GO in early 2021. Many other apparel brands like Uniqlo have also made shirts based on the popular franchise.
The Pokemon game series will continue with Pokemon Scarlet and Violet, slated for worldwide simultaneous release on Nintendo Switch in late 2022.
