In Europe Sony went with the documerical approach explaining the PS3 hardware. The European ad has a girl speed stacking while a female voice explains the power of the cell processor. How does this clip stand up against the crying baby ads aired in the USA or the two second clip of Final Fantasy XIII in Japan? Are any of these ads convincing you to buy a PS3? Or are you more likely to buy a speed stacks competition cup set?
Japan Teaser Ad