Darksiders, a new IP where you play as one of the four horsemen of the apocalypse, is going to launch during the busiest Q1 in years. How is THQ going to compete with Bayonetta and Tatsunoko vs. Capcom?
They have a plan, more specifically a TV ad that parodies infomercials. A commercial spec script stars Bernie in a mock show called “Fantastamological Inventions With Bernie Edwards!” complete with a “cheesy 90s style logo.”
In the ad, Bernie tries to pitch a fake audience their very own Ruin horse (i.e. the horse on the cover) which “plugs in” to a Xbox 360 or PS3 before shouting “this thing is hell on my balls”. Welcome to the world of TV ads, folks. Here’s the leaked script.
Update: The script has been removed at THQ’s request. A representative said, “This is part of a number of creative pitches for Darksiders, and isn’t necessarily representative of the advertising campaign.”